Marketing Across Cultures

Cultures

by: Prof Jean-Claude Usunier · Julie Anne Lee

Paperback

ISBN: 978-0-273-71391-3

ISBN-10: 0-273-71391-4

Financial Times/ Prentice Hall · 2009

See also:
2012PaperbackMarketing Across Cultures (6th Edition)
2005PaperbackMarketing Across Cultures