Strategic Brand Management: A European Perspective

by: Kevin Lane Keller · Dr Tony Aperia · Mats Georgson

Printed Access Code

details (UK).
(see also: eBook (Kindle))

details (Germany).
(see also: Kindle Ausgabe)

ISBN: 978-0-273-70635-9

ISBN-10: 0-273-70635-7

Financial Times/ Prentice Hall · 2009