Strategic Brand Management: A European Perspective

Management

by: Dr Kevin Lane Keller · Dr Tony Aperia · Mats Georgson

Paperback

ISBN: 978-0-273-70632-8

ISBN-10: 0-273-70632-2

Financial Times/ Prentice Hall · 2008

See also:
2011PaperbackStrategic Brand Management: A European Perspective
2009Printed Access CodeStrategic Brand Management: A European Perspective