by: Roger A. Kerin · Robert A. Peterson
Paperback
ISBN: 978-0-205-07922-3
ISBN-10: 0-205-07922-9
Allyn & Bacon · 1982
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by: Roger A. Kerin · Robert A. PetersonPaperback
ISBN: 978-0-205-07922-3 ISBN-10: 0-205-07922-9 Allyn & Bacon · 1982 |
| See also: | ||
| 1980 | Hardcover | Perspectives on strategic marketing management |