Hardcover
ISBN: 978-0-205-06722-0
ISBN-10: 0-205-06722-0
Allyn and Bacon ยท 1980
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Hardcover
ISBN: 978-0-205-06722-0 ISBN-10: 0-205-06722-0 Allyn and Bacon ยท 1980 |
| See also (possibly by other authors): | ||
| 1982 | Paperback | Perspectives on Strategic Marketing Management |