Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It
by
Joan Throckmorton
Hardcover
details (
USA
).
ISBN: 978-0-13-960915-2
ISBN-10: 0-13-960915-6
Prentice Hall Direct
· 1986
See also:
1988
Paperback
Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It