Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It

Advertising

by Joan Throckmorton

Hardcover

ISBN: 978-0-13-960915-2

ISBN-10: 0-13-960915-6

Prentice Hall Direct · 1986

See also:
1988PaperbackWinning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It