Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It
by
Joan Throckmorton
Paperback
details (
USA
).
ISBN: 978-0-13-960634-2
ISBN-10: 0-13-960634-3
Simon & Schuster
· 1988
See also:
1986
Hardcover
Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It