Hardcover
ISBN: 978-0-13-643289-0
ISBN-10: 0-13-643289-1
Prentice Hall · 1986
| See also (possibly by other authors): | ||
| 1986 | Hardcover | Otto Kleppner's Advertising Procedure (The Prentice-Hall series in marketing) | 
| 1983 | Hardcover | Otto Kleppner's Advertising Procedure (The Prentice-Hall series in marketing) | 
| Paperback | Otto Kleppner's Advertising Procedure (The Prentice-Hall series in marketing) | |