Paperback
ISBN: 978-0-13-643297-5
ISBN-10: 0-13-643297-2
| See also (possibly by other authors): | ||
| 1986 | Hardcover | Otto Kleppner's Advertising Procedure (The Prentice-Hall series in marketing) |
| 1983 | Hardcover | Otto Kleppner's Advertising Procedure (The Prentice-Hall series in marketing) |