Advertising worldwide: Concepts, theories, and practice of international, multinational, and global advertising

international

by Marieke K. de Mooij

Paperback

ISBN: 978-0-13-471897-2

ISBN-10: 0-13-471897-6

Prentice Hall · 1991

See also:
1994PaperbackAdvertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising