Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
by
Marieke K. De Mooij
Paperback
details (
USA
).
ISBN: 978-0-13-288598-0
ISBN-10: 0-13-288598-0
Pearson College Div
· 1994
See also:
1991
Paperback
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising