Integrated Advertising, Promotion, and Marketing Communications

Advertising

by: Kenneth E. Clow · Donald E. Baack

Paperback

ISBN: 978-0-13-325091-6

ISBN-10: 0-13-325091-1

Prentice Hall · 2012

See also:
2013PaperbackIntegrated Advertising, Promotion, and Marketing Communications
2010PaperbackIntegrated Advertising, Promotion, and Marketing Communications
2008PaperbackIntegrated Advertising
2003TaschenbuchIntegrated Advertising, Promotion, and Marketing Communications
2002HardcoverIntegrated Advertising, Promotion, and Marketing Communications