Integrated Advertising, Promotion, and Marketing Communications

Advertising

by: Kenneth E. Clow · Donald E. Baack

Hardcover

ISBN: 978-0-13-017578-6

ISBN-10: 0-13-017578-1

Prentice Hall · 2002

See also:
2013PaperbackIntegrated Advertising, Promotion, and Marketing Communications
2012PaperbackIntegrated Advertising, Promotion, and Marketing Communications
2010PaperbackIntegrated Advertising, Promotion, and Marketing Communications
2008PaperbackIntegrated Advertising
2003TaschenbuchIntegrated Advertising, Promotion, and Marketing Communications