Strategic Brand Management, Second Edition

Strategic

by Kevin Lane Keller

Hardcover

ISBN: 978-0-13-041150-1

ISBN-10: 0-13-041150-7

Prentice Hall · 2002

See also:
2008PaperbackStrategic Brand Management
2007HardcoverStrategic Brand Management (3rd Edition)
2002TaschenbuchStrategic Brand Management