Hardcover
ISBN: 978-0-07-834474-9
ISBN-10: 0-07-834474-3
McGraw-Hill Publishing Co. · 1988
| See also: | ||
| 1997 | Paperback | Marketing Management: Strategies and Programs |
| 1996 | Hardcover | Marketing Management: Strategies and Programs |
| 1991 | Paperback | Marketing Management: Strategies and Programs |
| 1988 | Hardcover | Marketing Management: Strategies and Programs |
| 1985 | Paperback | Marketing Management: Strategies and Programs |