Marketing Management: Strategies and Programs

Strategies

by: Joseph P Guilitinan · Gordon W. Paul · Thomas J. Madden

Paperback

ISBN: 978-0-07-114255-7

ISBN-10: 0-07-114255-X

McGraw-Hill Publishing Co. · 1997

See also:
1996HardcoverMarketing Management: Strategies and Programs
1991PaperbackMarketing Management: Strategies and Programs
1985PaperbackMarketing Management: Strategies and Programs