by: Gilbert A. Churchill · J. Paul Peter
Hardcover
ISBN: 978-0-07-561800-3
ISBN-10: 0-07-561800-1
McGraw-Hill College · 1998
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by: Gilbert A. Churchill · J. Paul PeterHardcover
ISBN: 978-0-07-561800-3 ISBN-10: 0-07-561800-1 McGraw-Hill College · 1998 |
| See also (possibly by other authors): | ||
| 1998 | Paperback | Marketing: Creating Value for Customers |
| 1997 | Paperback | Marketing: Creating Value for Customers |