by J. Paul Peter Jr. Churchill Gilbert A.
Paperback
ISBN: 978-0-07-236922-9
ISBN-10: 0-07-236922-1
McGraw-Hill/Irwin · 1998
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by J. Paul Peter Jr. Churchill Gilbert A.Paperback
ISBN: 978-0-07-236922-9 ISBN-10: 0-07-236922-1 McGraw-Hill/Irwin · 1998 |
| See also (possibly by other authors): | ||
| 1998 | Hardcover | Marketing: Creating Value for Customers |
| 1997 | Paperback | Marketing: Creating Value for Customers |