Global Marketing: Foreign Entry, Local Marketing, and Global Management
by
Johny K. Johansson
Hardcover
details (
USA
).
ISBN: 978-0-07-365863-6
ISBN-10: 0-07-365863-4
McGraw-Hill/Irwin
· 1999
See also:
2010
Paperback
Global Marketing: Foreign Entry, Local Marketing and Global Management
2005
Paperback
Global Marketing: Foreign Entry, Local Marketing and Global Management
2002
Hardcover
Global Marketing: Foreign Entry, Local Marketing, and Global Management