Global Marketing: Foreign Entry, Local Marketing, and Global Management

Marketing

by Johny K. Johansson

Hardcover

ISBN: 978-0-07-247148-9

ISBN-10: 0-07-247148-4

McGraw-Hill/Irwin · 2002
See also:
2010PaperbackGlobal Marketing: Foreign Entry, Local Marketing and Global Management
2005PaperbackGlobal Marketing: Foreign Entry, Local Marketing and Global Management
1999HardcoverGlobal Marketing: Foreign Entry, Local Marketing, and Global Management