Essentials of Contemporary Advertising

Advertising

by: William Arens · David Schaefer · Michael Weigold

Paperback

ISBN: 978-0-07-338097-1

ISBN-10: 0-07-338097-0

McGraw-Hill/Irwin · 2008

See also:
2013PaperbackEssentials of Contemporary Advertising
2006PaperbackEssentials of Contemporary Advertising
2006PaperbackEssentials Of Contemporary Advertising (Ie) (Pb 2007)