Essentials of Contemporary Advertising
by:
William Arens
·
David Schaefer
Paperback
details (
USA
).
ISBN: 978-0-07-313666-0
ISBN-10: 0-07-313666-2
McGraw-Hill/Irwin
· 2006
See also:
2013
Paperback
Essentials of Contemporary Advertising
2008
Paperback
Essentials of Contemporary Advertising