Essentials of Contemporary Advertising

Advertising

by: William Arens · David Schaefer

Paperback

ISBN: 978-0-07-313666-0

ISBN-10: 0-07-313666-2

McGraw-Hill/Irwin · 2006

See also:
2013PaperbackEssentials of Contemporary Advertising
2008PaperbackEssentials of Contemporary Advertising