Advertising and Promotion (An inergrated marketing communications perspective)

perspective

by George E. Belch

Paperback

ISBN: 978-0-07-325347-3

ISBN-10: 0-07-325347-2

McGraw-Hill/Irwin · 2007
See also:
2012Loose LeafAdvertising and Promotion
2003HardcoverAdvertising and Promotion
1950HardcoverAdvertising & Promotion