Marketing: Principles and Perspectives

Principles

by William O. Bearden

Paperback

ISBN: 978-0-07-310120-0

ISBN-10: 0-07-310120-6

Irwin/McGraw-Hill · 2005
See also:
2007PaperbackMarketing Principles & Perspectives
2004HardcoverMarketing: Principles & Perspectives (McGraw-Hill/Irwin Series in Marketing)
1999PaperbackMarketing: Principles & Perspectives
1998PaperbackMarketing: Principles & Perspectives