Marketing: Principles & Perspectives
by:
William O. Bearden
·
Thomas N. Ingram
·
Raymond W. Laforge
Paperback
details (
USA
).
ISBN: 978-0-07-154043-8
ISBN-10: 0-07-154043-1
Richard D Irwin
· 1999
See also:
1998
Paperback
Marketing: Principles & Perspectives