Basic Marketing: A Global Managerial Approach

Marketing

by E. Jerome McCarthy

Paperback

details (USA).

ISBN: 978-0-07-115833-6

ISBN-10: 0-07-115833-2

McGraw-Hill Education (ISE Editions) · 1998

See also:
2004	Hardcover	Basic Marketing: A Global-managerial Approach
1999	Hardcover	Basic Marketing: A Global-Managerial Approach
1996	Hardcover	Basic Marketing: A Global-Managerial Approach
	Hardcover	Basic Marketing
	Hardcover	Basic Marketing: A Global Managerial Approach