Marketing: Principles and Perspectives

by: William Bearden · Thomas Ingram · Raymond LaForge

Paperback

ISBN: 978-0-07-114924-2

ISBN-10: 0-07-114924-4

McGraw-Hill Education (ISE Editions) · 1994

See also (possibly by other authors):
2005PaperbackMarketing: Principles and Perspectives
2000PaperbackMarketing: Principles and Perspectives