Consumer Behavior and Marketing Strategy

Strategy

by: J.Paul Peter · Jerry Olson

Hardcover

ISBN: 978-0-07-114622-7

ISBN-10: 0-07-114622-9

McGraw-Hill Education (ISE Editions) · 1995
See also:
2004HardcoverConsumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
2004PaperbackConsumer Behavior and Marketing Strategy
2001PaperbackConsumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
1999PaperbackConsumer Behaviour and Marketing Strategy