Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
by:
J. Paul Peter
·
Jerry Olson
Hardcover
details (
USA
).
ISBN: 978-0-07-286487-8
ISBN-10: 0-07-286487-7
McGraw-Hill/Irwin
· 2004
See also:
2001
Paperback
Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)