Strategic Marketing Management Cases (Irwin/McGraw-Hill Series in Marketing)

Marketing

by David W. Cravens

Hardcover

ISBN: 978-0-07-112491-1

ISBN-10: 0-07-112491-8

McGraw-Hill Publishing Company · 2001
See also (possibly by other authors):
2002PaperbackStrategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)