Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

by: William D. Perreault · E. Jerome McCarthy Hardcover details (USA). details (Italy). (see also: Copertina rigida) ISBN: 978-0-07-112110-1 ISBN-10: 0-07-112110-2 McGraw-Hill Education (ISE Editions) · 2001