Advertising and Promotion

Promotion

by: George Belch · Michael Belch

Paperback

ISBN: 978-0-07-110852-2

ISBN-10: 0-07-110852-1

McGraw Hill Higher Education (ISE) · 2006

See also:
2011PaperbackAdvertising and Promotion: An Integrated Marketing Communications Perspective
2003PaperbackAdvert and Promotion+ Pweb
2003PaperbackAdvertising and Promotion: An Integrated Marketing Communications Perspective: With PowerWeb