Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers
by
George R. Walther
Hardcover
details (
USA
).
ISBN: 978-0-07-068047-0
ISBN-10: 0-07-068047-7
McGraw-Hill
· 1994
See also:
1996
Paperback
Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers