Paperback
ISBN: 978-0-07-066311-4
ISBN-10: 0-07-066311-4
McGraw-Hill Education · 1983
| See also (possibly by other authors): | ||
| 1997 | Paperback | Marketing Management: Strategies and Programs |
| 1996 | Hardcover | Marketing Management: Strategies and Programs |
| 1994 | Hardcover | Marketing Management: Strategies and Programs |
| 1991 | Paperback | Marketing Management: Strategies and Programs |
| 1988 | Paperback | Marketing Management: Strategies and Programs |
| 1985 | Paperback | Marketing Management: Strategies and Programs |