Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Marketing

by: David L. Loudon · Albert J. Della Bitta

Hardcover

ISBN: 978-0-07-038767-6

ISBN-10: 0-07-038767-2

McGraw-Hill College · 1993
See also:
1988HardcoverConsumer behavior: Concepts and applications (McGraw-Hill series in marketing)
1984HardcoverConsumer behavior: Concepts and applications (McGraw-Hill series in marketing)
1979HardcoverConsumer behavior: Concepts and applications (McGraw-Hill series in marketing)