Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)

marketing

by David L Loudon

Hardcover

ISBN: 978-0-07-038764-5

ISBN-10: 0-07-038764-8

McGraw-Hill · 1988
See also:
1993HardcoverConsumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
1984HardcoverConsumer behavior: Concepts and applications (McGraw-Hill series in marketing)
1979HardcoverConsumer behavior: Concepts and applications (McGraw-Hill series in marketing)