Why Customers Don't Do What You Want Them to Do and What to Do About It
by
Ferdinand F. Fournies
Paperback
details (
USA
).
ISBN: 978-0-07-021701-0
ISBN-10: 0-07-021701-7
McGraw-Hill
· 1994
See also:
1993
Hardcover
Why Customers Don't Do What You Want Them to Do--and What to Do About It