Why Customers Don't Do What You Want Them to Do--and What to Do About It

Ferdinand

by Ferdinand F. Fournies

Hardcover

ISBN: 978-0-07-021700-3

ISBN-10: 0-07-021700-9

McGraw-Hill · 1993

See also:
1994PaperbackWhy Customers Don't Do What You Want Them to Do and What to Do About It