Why Customers Don't Do What You Want Them to Do--and What to Do About It
by
Ferdinand F. Fournies
Hardcover
details (
USA
).
ISBN: 978-0-07-021700-3
ISBN-10: 0-07-021700-9
McGraw-Hill
· 1993
See also:
1994
Paperback
Why Customers Don't Do What You Want Them to Do and What to Do About It