Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
by
John E.G. Bateson
Hardcover
details (
USA
).
ISBN: 978-0-03-098666-6
ISBN-10: 0-03-098666-4
Harcourt College Pub
· 1995
See also:
1989
Hardcover
Managing Services Marketing: Text and Readings (The Dryden Press series in marketing)