Managing Services Marketing: Text and Readings (The Dryden Press series in marketing)
by
John E.G. Bateson
Hardcover
details (
USA
).
ISBN: 978-0-03-008147-7
ISBN-10: 0-03-008147-5
Harcourt School
· 1989
See also:
1995
Hardcover
Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)