Consumerism: Search for the consumer interest

consumer

by David A Aaker

Paperback

ISBN: 978-0-02-900050-2

ISBN-10: 0-02-900050-5

Free Press · 1978

See also:
1978PaperbackConsumerism: Search for the Consumer Interest
1974HardcoverConsumerism: Search for the Consumer Interest
1971PaperbackConsumerism: Search for the Consumer Interest