Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

by: Hermann Simon · Frank F. Bilstein · Frank Luby Harvard Business School Press · 2006 Hardcover details (USA). details (UK). details (Canada). details (Germany). details (France). ISBN: 978-1-59139-526-3 ISBN-10: 1-59139-526-7