Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1)

by: II, Gordon C. Bruner · Paul J. Hensel South-Western Educational Pub · 1992 Hardcover details (USA). details (United Kingdom). details (Canada). details (Germany). details (France). ISBN: 978-0-87757-226-8 ISBN-10: 0-87757-226-7