South-Western Educational Pub

Other ISBN range for South-Western Educational Pub: South-Western Educational Pub (978-0-538-...)

year of publication	ISBN	author(s)	title
1976	978-0-87757-076-9		Ecological marketing (Educational workshop series)
1983	978-0-87757-161-2	Leonard T. Berry · G Lynn Shostak	Emerging Perspectives on Services Marketing (Proceedings Series (Amer Marketing Assn))
1992	978-0-87757-226-8	II, Gordon C. Bruner · Paul J. Hensel	Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1)
1996	978-0-87757-258-9	Ama	1996 Ama Winter Educators Conference: Maeketing Theory and Application
''	978-0-87757-259-6	James H. Myers	Segmentation & Positioning for Strategic Marketing Decisions
2000	978-0-87757-281-7	Intelliquest	Preference Structure Measurement: Conjoint Analysis and Related Techniques
''	978-0-87757-288-6	George Zinkhan	Advertising Research: The Internet, Consumer Behavior, and Strategy
2001	978-0-87757-290-9	II, Gordon C. Bruner · Karen E. James · Paul J. Hensel	Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures (Marketing Sales Handbooks)
2002	978-0-87757-297-8	Seymour Sudman · Brian Wansink	Consumer Panels
''	978-0-87757-300-5	D. Kirk Davidson	The Moral Dimension of Marketing: Essays on Business Ethics
2003	978-0-87757-301-2	James H. Myers · Gary M. Mullet	Managerial Applications of Multivariate Analysis in Marketing