The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Management

by J. Noel Kapferer

Digital

ISBN: 978-0-7494-5349-7

ISBN-10: 0-7494-5349-4

Kogan Page Ltd · 2009
See also (possibly by other authors):
2008PaperbackThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
2004PaperbackThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)