The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

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2004PaperbackBranding cluster sheet: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: 11 (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Sustaining

by Jean Noel Kapferer

Kogan Page Ltd · 2008

Ppb.

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ISBN: 978-0-7494-5085-4

ISBN-10: 0-7494-5085-1