There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)

by: Bernd H. Schmitt · David L. Rogers · Karen Vrotsos FT Press · 2003 Ppb. details (USA). details (UK). details (Canada). details (Germany). details (France). ISBN: 978-0-13-047119-2 ISBN-10: 0-13-047119-4