B. S. · B. Schmitt · Bernd Schmitt
Gabler · Harvard Business School Press · John Wiley & Sons · Prentice Hall
| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind | 978-1-4221-0321-0 | 2007 | ||
| Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate | 978-0-684-85423-6 | 1999 | ||
| Kundenerlebnis als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte gestalten | 978-3-409-12729-5 | 2004 | Marc Mangold | |
| Marketing Aesthetics | 978-1-4391-7292-6 | 2009 | Alex Simonson | |
| Marketing Aesthetics: The Strategic Management of Brands, Identity and Image | 978-0-684-82655-4 | 1997 | " | |
| The Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers | 978-0-471-23774-7 | 2003 | ||
| There's No Business That's Not Show Business: Marketing in an Experience Culture | 978-0-13-047119-2 | 2003 | David L. Rogers · Karen Vrotsos | |