| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Basic Marketing | 978-0-07-110110-3 | 2007 | |
| Basic Marketing: A Global-Managerial Approach | 978-0-07-235927-5 | 1999 | |
| Basic Marketing Pb | 978-0-256-20402-5 | 1999 | |
| Essentials of Marketing | 978-0-07-017246-3 | 2009 | |
| Loose Leaf Basic Marketing with Connect Access Card | 978-0-07-771325-6 | Joseph Cannon · E. Jerome McCarthy Jr. | |
| LOOSE LEAF FOR BASIC MARKETING | 978-0-07-751252-1 | 2013 | Joseph Cannon · E. Jerome McCarthy |
| Selected Material from Essentials of Marketing, A Marketing Strategy Planning Approach | 978-0-07-728082-6 | 2008 | |
Jr. PhD. William Perreault · Jr., William D. Perreault · Jr., William Perreault · W.P. · William D., Jr. Perreault · William D. Perreault · William D. Perreault Jr. · William D. Perreault Jr. & E. Jerome McCarthy · william-d-perreault-jr-e-jerome-mccarthy · William D. Perreault jr- Joseph and E. · William, Jr. Perreault · William P. · William Perreault Jr. · William Perreault Jr William D. Perreault · William S. Perreault