title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line | 978-1-9841-2197-4 (1-9841-2197-9) | 2018 | Dennis Flynn · Scott Hornstein |